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If You Wish To Be Loved
I’s vital to understand the attributes of a diamond before choosing the right one and making that investment. You wouldn’t buy a house without knowing the number of bedrooms and dimensions and you probably wouldn’t buy a car if you didn’t know its colour , so why should a diamond be any different. Consider the following before you commit to purchasing your loose diamonds or jewellery.
Some interesting facts below.
Its the above reasons why we don’t have an online inventory feed like all the other suppliers for customers to browse and buy online. We have to physically ask each supplier precise technical questions about each stone that we buy for our customers. Our fundamental approach is to only source and buy stones that we would choose to have for ourselves or present to our partners. We only get you the best in class diamond for your budget at the lowest uk price that is our promise. We can source 95% of the diamonds available online that you may have seen advertised elsewhere, the truth is that these diamonds are not in stock but are available through global suppliers who feed their inventory to the online retailer. They will only know if the stone is available when they ask the supplier. This is why we don’t sell online. Give us a test, pick a diamond you have seen online and ask us to give you our opinion on the stone and our rate, we guarantee you will be surprised. Be a smart diamond shopper and do your research.
Trick 1: Drop down selection -
Trick 2: You can also sometimes select the cut grade of a round diamond, some retailers trick you by offering good to premium grades in their selection criteria. The catch is that within the premium category they can sell you a diamond with a very good cut and charge you for one with an excellent cut because you have been unable to specify your exact requirements. The difference in price between two diamonds with exactly the same attributes but with one difference in grade across cut, symmetry and polish can be as much as £500-
Trick 3: The retailer allows you to select most of the common attributes, you buy the diamond but you don’t know the polish or symmetry, you think you might be getting a great deal but if you don’t know these attributes how can you be sure. A diamond trader would never buy a diamond unless all the information on the stone was available so why should you.
Trick 4: You buy a ring to go with your diamond and you don’t know the weight. Metal prices are by the gram. Don’t pay for a 3g platinum ring when you could have had a 5g ring. We always tell you the approximate weight of your ring.
Trick 5: The retailer offers you their own certificate, you think its a great deal and go for it. Ask yourself why would a diamond with exactly the same attributes as a leading laboratory certificate and another be different in price. The answer is because they are not the same, the inferior grading from another laboratory or in-
Ttrick 6: Beware of retailers who claim to offer a diamond from one of the one the well known laboratories but can’t deliver them, always ask to see the report before you buy. Always call the company, speak to someone, if you can’t get through before you buy, what’s going to happen if there is a problem and you need to contact them after you place an order. We we always want to talk to our customers to ensure 100% that we understand your complete requirements.
There are other factors that can affect a diamonds value and desirability including its fluorescence, carat weight to surface area ratio, girdle thickness and if the stone has a culet. f you would like further advice or have questions about a diamond you have seen please do not hesitate to call, we are happy to help even if you do not purchase from us. Be smart and call an expert if you want to get the best stone for your budget.