In The Press.
The life of a Jeweller isn't always at the Bench.
Si Vis Amari has been featured in national and trade press for bespoke jewellery design, craftsmanship and the story behind the studio. Below is a selection of recent coverage.
2026
Benchpeg
Manchester Jeweller Lands Starring Role in Award-Winning Experian TV Campaign
6 March 2026
Benchpeg, the UK’s original online jewellery publication, ran the full story of how Bud went from his Didsbury bench to a six-day film shoot in Bulgaria after his daughter was cast in a major Experian commercial.
Read the full article on Benchpeg
Retail Jeweller
Bespoke jeweller lands starring role in national Experian advert
4 March 2026
Retail Jeweller covered the story of founder Bud Mulki’s unexpected casting in Experian’s major “Better Your Story” television campaign, filmed on location in Bulgaria with award-winning director Tom Noakes.
Read the full article on Retail Jeweller
National Association of Jewellers
NAJ Member Featured in Major New Experian National Advertising Campaign
4 March 2026
The National Association of Jewellers featured Si Vis Amari in their news section, highlighting how Bud went from the jewellery bench to a six-day international film shoot after his daughter was cast first.
Pressat
Manchester Jeweller Lands Role in Award-Winning Experian TV Campaign After Daughter Gets Cast First
February 2026
The full press release detailing the Experian campaign story, including the involvement of Bud’s daughter Maissa as a composer and the production’s recognition as Ad of the Day by The Drum and one of the Clio Awards’ 5 Ads of the Week.
Read the full press release on Pressat
Media Enquiries
For press enquiries, interviews or feature requests, please contact Bud directly at [email protected].
High-resolution images and further information are available on request.